I built and launched PegGrid’s Shopify store and manage the practical work behind its product pages, promotions and day-to-day operations.
Read the full case study Visit the storeE-commerce / Selected work
E-commerce
& operations.
I work across Shopify, store operations and product development, connecting how products are made, presented and sold online.
Download e-commerce résumé01 / Featured case study
PegGrid.
From the ground up.
Partner · E-commerce & product operations
July 2025 – Present
Built from scratchShopify store, product pages and content.
100+ ordersRecorded during the June 2026 EOFY promotion.
~50 creatorsPromotional collaborations I coordinated.
02 / Shopify & seasonal campaigns
Building the store.
Delivering promotions.
PegGrid · Partner
July 2025 – Present
I built PegGrid’s Shopify store and connected its product content, seasonal promotions and everyday operations.
- The goal
- Create a storefront with clear product information, then support seasonal campaigns with coordinated content and reliable store operations.
- My contribution
- Store build, product listings, pricing, inventory, promotions and email marketing, alongside orders, dispatch, customer enquiries and returns.
Product-page examples
My store work includes product descriptions, imagery, pricing and listings. These live pages show examples from the accessory range I have developed and brought to market.
What I did
- Built and maintained the storefront.
Created product pages, descriptions and imagery, and managed pricing, inventory and website updates as the range developed.
- Worked on product discovery.
Implemented keywords, metadata, FAQs, internal links and structured data, with page-speed work and indexing checks in Google Search Console.
- Delivered seasonal promotions.
Led EOFY and Father’s Day promotions, bringing product listings and launch content onto the website and coordinating email marketing alongside day-to-day order handling.
Outcome / Store-wide
Explore the Shopify store 100+ store orders during the June 2026 EOFY promotion.
Store-wide result · June 2026 EOFY campaign.
03 / Campaigns & partnerships
Bringing the work
together.
I led EOFY and Father’s Day promotions alongside email marketing and product-launch content. PegGrid recorded more than 100 store orders during the June 2026 EOFY promotion.
I also initiated and coordinated collaborations with approximately 50 creators, including Latrell Mitchell, and promotional partnerships with BCF, Alton and Zorali.
The order figure relates to the June 2026 EOFY promotion. Creator-produced films are credited to their creators.
Explore creator collaborations See my brand films04 / Product development
From idea
to product.
I use Blender and Bambu Lab 3D printing to develop and prototype accessories, then coordinate China-based manufacturers, packaging suppliers and export logistics.
I design and develop a range of PegGrid accessories, from concepts and prototypes to manufacturing coordination and Shopify listings. The three products shown below are selected examples of my work.
I also designed all-paper protective packaging and smaller, lighter parcel configurations to maintain cushioning, reduce plastic foam use and help lower shipping costs.
About / Experience
The person
behind the work.
I’m Cas, a Sydney-based creative and PegGrid partner working across content, photography and online retail. I bring a practical approach from the initial idea through to delivery.
About Cas